User Acquisition Manager A user acquisition manager drives users to an application in the most effective way possible. User acquisition is thought of as a quantitative discipline, and to some extent it is — analytics forms the basis of any developer’s user acquisition effort. Mobile marketing managers should have an analytical disposition and be comfortable in an environment in which most of their work will revolve around optimising a selected set of metrics.
Malmö, Sweden Malmö is the capital and largest city of the Swedish county of Scania. The Malmö Metropolitan Region is home to 700,000 people. Malmö has undergone a major transformation with architectural developments, and it has attracted new biotech and IT companies, and particularly students through Malmö University, founded in 1998. The city contains many historic buildings and parks, and is also a commercial centre for the western part of Scania. In Sweden’s third-biggest city, games are something that are taken seriously. Massive Entertainment, part of Ubisoft has well and truly put Malmö onto the map.
