Marketing Manager Marketing collaborates with internal promotion, advertising, and PR departments to design effective campaigns around the game studios product or brand. The marketing manager is responsible for conceptualising the strategies to be implemented and directing the development of related material: one-sheets, media content, promotional items, and so on. They create a detailed plan that explains revenue projects, market share analysis, budget allocation, and audience.
Malmö, Sweden Malmö is the capital and largest city of the Swedish county of Scania. The Malmö Metropolitan Region is home to 700,000 people. Malmö has undergone a major transformation with architectural developments, and it has attracted new biotech and IT companies, and particularly students through Malmö University, founded in 1998. The city contains many historic buildings and parks, and is also a commercial centre for the western part of Scania. In Sweden’s third-biggest city, games are something that are taken seriously. Massive Entertainment, part of Ubisoft has well and truly put Malmö onto the map.
