Digital marketing manager jobs involve understanding customers and the stories they tell and believe about themselves. Their main aim is to target users by advertising on new media platforms like social networks, email, and blogs, rather than magazine ads and radio commercials. Main tasks in a digital marketing manager job is to attract users and convert them into customers. Marketing effectively in the digital world means measuring and analyzing what works and what doesn’t via different social channels and platforms. Digital Marketing Managers are all about growing brands and business with powerful stories and user engagement Skills required for this role are email marketing, experience in SEO and web analytics, branding and storytelling and A/B testing
Edinburgh, Scotland, United Kingdom Edinburgh is the capital city of Scotland. The city has long been a centre of education, particularly in the fields of medicine, Scots law, literature, the sciences and engineering. It is the second largest financial centre in the United Kingdom (after London) and the city's historical and cultural attractions have made it the United Kingdom's second most popular tourist destination, attracting over one million overseas visitors each year. The city is affectionately nicknamed Auld Reekie, Scots for Old Smoky, for the views from the country of the smoke covered Old Town. Edinburgh was the birthplace of Rockstar Games.